Is Your Brand a Promise or a Hook?
I am drawn to aspirational brand promises and names. When they fail to deliver I don’t dart off to yelp and yelp, I reach out to the company, show I care and give them a chance to make good. Afterall, I have been in their shoes and know what it feels like to let a customer down and what it feels like when a customer … Continue reading Is Your Brand a Promise or a Hook?