I am drawn to aspirational brand promises and names. When they fail to deliver I don’t dart off to yelp and yelp, I reach out to the company, show I care and give them a chance to make good. Afterall, I have been in their shoes and know what it feels like to let a customer down and what it feels like when a customer … Continue reading Is Your Brand a Promise or a Hook?
“You must become the change you want to see in the world.” – Mahatma Ghandi In his talk on the Evolution of Consciousness, Shore Slocum shares the above quote, which is often misquoted as “be the change”. In the spirit of “becoming the change”, I recently expressed my concerns about the declining level of service at a favorite shop catering to our beloved canines. The … Continue reading Become the Change?